this little love co

branding suite + custom design

This Little Love Co. is a product based small business that encourages and assists people in memory documenting. This Little Love Co. was founded by Kristi, a mom of two, who creates products like memory books, printables, milestone cards and gifts. The bestselling product is the memory books that Kristi creates for expecting mamas, couples, kids, and more.

Kristi is a very intentional and thoughtful creator and I wanted that to be showcased in her branding. One of my favorite things about designing for small businesses is being able to incorporate different personalized elements into the brand, because the brand is personal! Kristi is at the heart of it all and as a family-focused entrepreneur, I wanted to incorporate her loved ones into the branding. The primary logo and main brand illustration is based off of a photo of Kristi and one of her kiddos looking through one of the memory books. Additionally, you can find hearts drawn by her kiddos and husband in some of her assets. The color palette is fun and playful yet muted to give an upscale feeling to match her high-quality products. The fonts work together to create a warm, welcoming and friendly vibe. When she’s not growing her business or spending time with her family, Kristi can be found exploring the outdoors and being in nature. To incorporate this part of her personality, I illustrated the Washington State Flower to be an element of her brand.

This project including a full branding suite, packaging design and additional brand assets.

To fully experience Kristi’s brand, visit her shop website by clicking here.